Marketing Industry News

Marketing Industry News

• Legal risks loom for Firefly users after Adobe’s AI image tool training exposed April 22, 2024
  The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits. The post Legal risks loom for Firefly users after Adobe’s AI image tool training exposed appeared first on MarTech.
  Constantine von Hoffman
• 7 steps to creating an audience-based B2B marketing plan April 22, 2024
  Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. The post 7 steps to creating an audience-based B2B marketing plan appeared first on MarTech.
  Natalie Jackson
• Email tactics and CTAs for lead generation: Best of the MarTechBot April 22, 2024
  See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. The post Email tactics and CTAs for lead generation: Best of the MarTechBot appeared first on MarTech.
  MarTechBot
• Webflow adds AI-driven personalization with Intellimize acquisition April 22, 2024
  Webflow's vision for a Web Experience Platform empowers marketing teams. The post Webflow adds AI-driven personalization with Intellimize acquisition appeared first on MarTech.
  Mike Pastore
• Consumers want to buy from the ‘right brand’ April 22, 2024
  A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom." The post Consumers want to buy from the ‘right brand’ appeared first on MarTech.
  Kim Davis
• Advertising in local markets: A playbook for success April 19, 2024
  Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships. The post Advertising in local markets: A playbook for success appeared first on MarTech.
  Jessica Hawthorne-Castro
• The state of data in 2024: How the ad industry is adapting to privacy regulations April 19, 2024
  Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. The post The state of data in 2024: How the ad industry is adapting to privacy regulations appeared first on MarTech.
  Angelina Eng
• The latest jobs in martech April 19, 2024
  On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.
  Chris Wood
• Adobe puts two AI tools into general release April 19, 2024
  AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand. The post Adobe puts two AI tools into general release appeared first on MarTech.
  Constantine von Hoffman
• As lead gen grows on social media, marketers discuss what’s working April 19, 2024
  Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? The post As lead gen grows on social media, marketers discuss what’s working appeared first on MarTech.
  Mike Pastore