Marketing Industry News

Marketing Industry News

• Figma’s new tools create a design-to-deployment ecosystem May 8, 2025
  Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix. The post Figma’s new tools create a design-to-deployment ecosystem appeared first on MarTech.
  Constantine von Hoffman
• The latest AI-powered martech news and releases May 8, 2025
  64% of CEOs admit they adopted AI only because of FOMO. This explains why just 25% of AI initiatives have hit the promised ROI and 16% have gone enterprise-wide. The post The latest AI-powered martech news and releases appeared first on MarTech.
  Constantine von Hoffman
• Are more lead gen providers disappearing from LinkedIn? May 8, 2025
  Will more lead gen providers face the wrath of LinkedIn for violating its terms of service? The post Are more lead gen providers disappearing from LinkedIn? appeared first on MarTech.
  Mike Pastore
• Integration isn’t a martech problem, it’s an organizational one May 8, 2025
  If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. The post Integration isn’t a martech problem, it’s an organizational one appeared first on MarTech.
  Gene De Libero
• How smarter campaign modeling and automation drive real marketing ROI May 8, 2025
  Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. The post How smarter campaign modeling and automation drive real marketing ROI appeared first on MarTech.
  Caroline Hodson
• US asks court to breakup Google ad businesses May 7, 2025
  Spinning off AdX exchange and DFP platform would severely impact the tech giant's revenue and be a seismic shift in digital advertising. The post US asks court to breakup Google ad businesses appeared first on MarTech.
  Anu Adegbola
• Martech Landscape 2025: Growing, shrinking and reshaping all at once May 7, 2025
  The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. The post Martech Landscape 2025: Growing, shrinking and reshaping all at once appeared first on MarTech.
  Frans Riemersma
• 5 drivers of full-funnel growth with CRM and CDP data May 7, 2025
  Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and higher profits. The post 5 drivers of full-funnel growth with CRM and CDP data appeared first on MarTech.
  Jessica Hawthorne-Castro
• Google AI Overviews show on 13% of searches: Study May 7, 2025
  88% of the AI Overviews target informational queries, but the number found in commercial and navigational queries is rising. The post Google AI Overviews show on 13% of searches: Study appeared first on MarTech.
  Danny Goodwin
• Your GTM strategy needs a buyer-centric redesign May 7, 2025
  Internal alignment is no longer the answer. Sales and marketing must refocus around the buyer in today’s complex, risk-averse environment. The post Your GTM strategy needs a buyer-centric redesign appeared first on MarTech.
  Mark Ogne