Marketing Industry News

Marketing Industry News

• IAB NewFronts rings in the age of digital video dominance May 2, 2024
  This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. The post IAB NewFronts rings in the age of digital video dominance appeared first on MarTech.
  Chris Wood
• AI-powered martech releases and news: May 2 May 2, 2024
  Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself? The post AI-powered martech releases and news: May 2 appeared first on MarTech.
  Constantine von Hoffman
• Digital commerce gets off to a slow start in Q1 May 2, 2024
  The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? The post Digital commerce gets off to a slow start in Q1 appeared first on MarTech.
  Kim Davis
• New ways to identify B2B buying group members May 2, 2024
  Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. The post New ways to identify B2B buying group members appeared first on MarTech.
  Ruth Stevens
• Google launches new AI-powered features for Performance Max campaigns May 1, 2024
  The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech.
  Danny Goodwin
• Qualtrics launches new Strategy & Research Suite for XM May 1, 2024
  Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. The post Qualtrics launches new Strategy & Research Suite for XM appeared first on MarTech.
  Kim Davis
• What is B2C marketing? Definitions and strategies May 1, 2024
  Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. The post What is B2C marketing? Definitions and strategies appeared first on MarTech.
  Johanna Marmon
• How Iron Mountain implements conversational AI to drive engagement and revenue May 1, 2024
  The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. The post How Iron Mountain implements conversational AI to drive engagement and revenue appeared first on MarTech.
  Chris Wood
• Using video in email to engage customers and close deals May 1, 2024
  Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. The post Using video in email to engage customers and close deals appeared first on MarTech.
  Liz Wilcox
• The future of marketing is social by Edna Chavira May 1, 2024
  Learn how a strategic approach to social media can help brands drive significant bottom-line results The post The future of marketing is social appeared first on MarTech.
  Edna Chavira