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Marketing Industry News
- Why career diversity drives martech team success January 13, 2025Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes. The post Why career diversity drives martech team success appeared first on MarTech.Steve Petersen
- Make Google happy by optimizing your WordPress site’s images by Kinsta January 13, 2025Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools. The post Make Google happy by optimizing your WordPress site’s images appeared first on MarTech.Kinsta
- Personalization’s double-edged sword: Balancing relevance with intrusiveness January 10, 2025Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that. The post Personalization’s double-edged sword: Balancing relevance with intrusiveness appeared first on MarTech.Anna Maria Virzi
- Salesforce launches Agentforce for Retail January 10, 2025Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS. The post Salesforce launches Agentforce for Retail appeared first on MarTech.Kim Davis
- The latest jobs in martech January 10, 2025On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.Chris Wood
- 5 principles for a smoother, more successful CDP deployment January 10, 2025A successful CDP deployment improves business outcomes. These five principles will help you get there. The post 5 principles for a smoother, more successful CDP deployment appeared first on MarTech.Mike Pastore
- Are these email subject lines deceptive, clever copywriting or bad data at work? January 10, 2025Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. The post Are these email subject lines deceptive, clever copywriting or bad data at work? appeared first on MarTech.Kath Pay
- AI-powered martech news and releases: January 9 January 9, 2025It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake. The post AI-powered martech news and releases: January 9 appeared first on MarTech.Constantine von Hoffman
- Amazon’s new Retail Ad Service brings RMN to the masses January 9, 2025The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.Constantine von Hoffman
- AI agents: 2025 predictions January 9, 2025AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how. The post AI agents: 2025 predictions appeared first on MarTech.Chris Wood
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