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  • How CTV can deliver market research for B2B marketers February 3, 2023
    Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative. The post How CTV can deliver market research for B2B marketers appeared first on MarTech.
    Chris Wood
  • The latest jobs in martech February 3, 2023
    On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.
    Constantine von Hoffman
  • Top 9 immersive marketing events of 2023 February 3, 2023
    Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.  The post Top 9 immersive marketing events of 2023 appeared first on MarTech.
    Lisa Peyton
  • How data clean rooms might help keep the internet open February 2, 2023
    The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies. The post How data clean rooms might help keep the internet open appeared first on MarTech.
    Kim Davis
  • Questions to ask about conversion optimization platforms February 2, 2023
    Have these questions ready for vendors, internal stakeholders and technology customers. The post Questions to ask about conversion optimization platforms appeared first on MarTech.
    Pamela Parker
  • North Star goals for category leaders: Customer lifetime value model February 2, 2023
    Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs. The post North Star goals for category leaders: Customer lifetime value model appeared first on MarTech.
    Greg Kihlstrom
  • Does your company need a conversion optimization platform? February 1, 2023
    Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology. The post Does your company need a conversion optimization platform? appeared first on MarTech.
    Pamela Parker
  • 88% of brands say they’re pressured to use retailers’ media networks February 1, 2023
    RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. The post 88% of brands say they’re pressured to use retailers’ media networks appeared first on MarTech.
    Constantine von Hoffman
  • Campaign tracking in GA4: How to ensure your links are properly tagged February 1, 2023
    Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers. The post Campaign tracking in GA4: How to ensure your links are properly tagged appeared first on MarTech.
    Alan K'necht
  • HubSpot to cut around 7% of workforce by end of Q1 January 31, 2023
    The cuts come against a background of very rapid growth by the company over the last two to three years. The post HubSpot to cut around 7% of workforce by end of Q1 appeared first on MarTech.
    Kim Davis

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