We try and keep up with the latest marketing industry news and trends. You should too!

RSS Marketing Industry News

  • Unifying projects and products: The power of program management in martech April 12, 2024
    Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. The post Unifying projects and products: The power of program management in martech appeared first on MarTech.
    Gene De Libero
  • The customer data platform market April 12, 2024
    A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. The post The customer data platform market appeared first on MarTech.
    Pamela Parker
  • The latest jobs in martech April 12, 2024
    On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.
    Chris Wood
  • Meta advertisers: Glitchy automated system pushing sales down and costs up April 12, 2024
    Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. The post Meta advertisers: Glitchy automated system pushing sales down and costs up appeared first on MarTech.
    Nicola Agius
  • AI-powered martech releases and news: April 11 April 11, 2024
    A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. The post AI-powered martech releases and news: April 11 appeared first on MarTech.
    Constantine von Hoffman
  • What is B2B marketing and why marketers should care April 11, 2024
    Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. The post What is B2B marketing and why marketers should care appeared first on MarTech.
    Akshat Biyani
  • The effectiveness crisis in B2B marketing: Why MOps must shift focus now April 11, 2024
    Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. The post The effectiveness crisis in B2B marketing: Why MOps must shift focus now appeared first on MarTech.
    Bolaji Oyejide
  • ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 April 11, 2024
    We tested three popular chatbots against each other on two marketing topics. You won't believe who won. The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech.
    Alicia Arnold
  • MarTech’s CRM experts to follow April 10, 2024
    CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. The post MarTech’s CRM experts to follow appeared first on MarTech.
    Constantine von Hoffman
  • Martech’s moment of truth: Why product excellence beats slick sales pitches April 10, 2024
    Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. The post Martech’s moment of truth: Why product excellence beats slick sales pitches appeared first on MarTech.
    Jay Mandel

Ready to get started? We are!

[wp_crm_form form=contact_us_today]