We try and keep up with the latest marketing industry news and trends. You should too!
Marketing Industry News
- Retail media networks evolve with new in-store measurement standards and omnichannel strategies September 19, 2024Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. The post Retail media networks evolve with new in-store measurement standards and omnichannel strategies appeared first on MarTech.Chris Wood
- Where AI falls short in high-stakes B2B industries September 19, 2024AI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries. The post Where AI falls short in high-stakes B2B industries appeared first on MarTech.Shama Hyder
- How to build interactive applications with generative AI September 19, 2024See how genAI helps build interactive applications, from idea to implementation. The post How to build interactive applications with generative AI appeared first on MarTech.Marc Sirkin
- AI-powered martech news and releases: September 19 September 19, 2024At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise. The post AI-powered martech news and releases: September 19 appeared first on MarTech.Constantine von Hoffman
- CTV viewership rebounds to near pandemic-era levels September 18, 2024Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. The post CTV viewership rebounds to near pandemic-era levels appeared first on MarTech.Chris Wood
- How CX transforms marketing from cost center to revenue engine September 18, 2024Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. The post How CX transforms marketing from cost center to revenue engine appeared first on MarTech.Gene De Libero
- How to use micro-moments to capture customer intent in real-time September 18, 2024Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. The post How to use micro-moments to capture customer intent in real-time appeared first on MarTech.Stephanie Trovato
- HubSpot unveils Breeze, its ‘complete AI solution’ September 18, 2024Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features. The post HubSpot unveils Breeze, its ‘complete AI solution’ appeared first on MarTech.Constantine von Hoffman
- Amid political ad blitz, brands can hack the media landscape by Optimove September 18, 2024Stay ahead of the political ad wave with AI-Powered Precision The post Amid political ad blitz, brands can hack the media landscape appeared first on MarTech.Optimove
- Data Cloud represents the ‘biggest upgrade’ in Salesforce history September 17, 2024Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. The post Data Cloud represents the ‘biggest upgrade’ in Salesforce history appeared first on MarTech.Kim Davis
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