Marketing Industry News

Marketing Industry News

• The 2027 CMO planning challenge is bigger than the budget August 14, 2026
  More budget won't fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. The post The 2027 CMO planning challenge is bigger than the budget appeared first on MarTech.
  Mark Ogne
• How to decide what’s important when everything is urgent August 14, 2026
  Every task consumes time and resources. Here’s a system for deciding what earns a place on the agenda and what doesn’t. The post How to decide what’s important when everything is urgent appeared first on MarTech.
  Margaret Lee
• The data trust crisis: Why your customer data is getting worse August 14, 2026
  Unreliable customer data threatens your personalization and ROI. On Sept. 2, we'll discuss how to navigate data decay and build a high-trust measurement framework. The post The data trust crisis: Why your customer data is getting worse appeared first on MarTech.
  Mike Pastore
• Is your martech stack costing more time than it saves? August 14, 2026
  Disconnected systems create missed work and hours of admin. The real measure of martech productivity is how much work the stack eliminates. The post Is your martech stack costing more time than it saves? appeared first on MarTech.
  Constantine von Hoffman
• The latest AI-powered martech news and releases August 13, 2026
  Nielsen’s DoubleVerify deal helps verification as AI takes on more media decisions, raising new questions about trust and transparency. The post The latest AI-powered martech news and releases appeared first on MarTech.
  Constantine von Hoffman
• The AI debt hidden in faster marketing August 13, 2026
  Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds. The post The AI debt hidden in faster marketing appeared first on MarTech.
  Gareth Chilton
• Here’s the first martech category replaced by AI August 13, 2026
  CI tools are losing ground to ChatGPT, Claude, and Gemini. Here's why stale battlecards may be the bigger problem. The post Here’s the first martech category replaced by AI appeared first on MarTech.
  Gene De Libero
• Marketing without signals: How to perform when the data disappears August 12, 2026
  Navigating signal loss doesn't mean guessing. On Sept. 2, we'll explore how to rebuild your measurement stack in a world with fewer signals. The post Marketing without signals: How to perform when the data disappears appeared first on MarTech.
  Mike Pastore
• When marketers should ignore the data August 12, 2026
  Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on. The post When marketers should ignore the data appeared first on MarTech.
  Constantine von Hoffman
• 5 brands whose small actions drove big returns August 12, 2026
  AXA, Suncorp, Idomed, Heineken, and Molson got big business results from small creative ideas, showing a different model for earning attention. The post 5 brands whose small actions drove big returns appeared first on MarTech.
  Reid Holmes