We try and keep up with the latest marketing industry news and trends. You should too!
Marketing Industry News
- The latest jobs in martech July 26, 2024On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.Chris Wood
- How to transform your website into a continuous marketing powerhouse July 26, 2024Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. The post How to transform your website into a continuous marketing powerhouse appeared first on MarTech.Venkatraman Kannan
- 67% of marketers say lack of training is primary barrier to AI adoption July 26, 202499% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023. The post 67% of marketers say lack of training is primary barrier to AI adoption appeared first on MarTech.Constantine von Hoffman
- Acquisitions signal agencies are betting on influencer marketing July 26, 2024Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.Mike Pastore
- The impact of martech on company value July 26, 2024Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance. The post The impact of martech on company value appeared first on MarTech.Frans Riemersma
- Mixed reactions from ad ecosystem to Google keeping cookies July 26, 2024Skepticism, approval and mixed feelings: people have a lot to say about Google's reversal on third-party cookies. The post Mixed reactions from ad ecosystem to Google keeping cookies appeared first on MarTech.Anu Adegbola
- Phygital agency NEWU is here to surprise you July 25, 2024From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world. The post Phygital agency NEWU is here to surprise you appeared first on MarTech.Kim Davis
- AI-powered martech news and releases: July 25 July 25, 2024The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. The post AI-powered martech news and releases: July 25 appeared first on MarTech.Constantine von Hoffman
- Why buyer groups matter in B2B demand gen and how to target them July 25, 2024Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. The post Why buyer groups matter in B2B demand gen and how to target them appeared first on MarTech.Natalie Jackson
- How behavioral economics can be the marketer’s secret weapon July 25, 2024Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. The post How behavioral economics can be the marketer’s secret weapon appeared first on MarTech.Eric Dates
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