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RSS Marketing Industry News

  • Marketing results don’t add. They multiply and synergize. July 3, 2025
    Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and synergize. appeared first on MarTech.
    Ben Vigneron
  • 5 Amazon Ads features you’re not using — but should be July 3, 2025
    Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns. The post 5 Amazon Ads features you’re not using — but should be appeared first on MarTech.
    Elizabeth Marsten
  • The latest AI-powered martech news and releases July 3, 2025
    Why won't Google let me search without AI Overviews? The post The latest AI-powered martech news and releases appeared first on MarTech.
    Constantine von Hoffman
  • Google Ads rolls out AI Max search match type July 2, 2025
    Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions. The post Google Ads rolls out AI Max search match type appeared first on MarTech.
    Anu Adegbola
  • Using AI to build a DIY customer sentiment analysis solution July 2, 2025
    Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost. The post Using AI to build a DIY customer sentiment analysis solution appeared first on MarTech.
    Milton Hwang
  • An outcome-driven framework for core martech selection July 2, 2025
    Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. The post An outcome-driven framework for core martech selection appeared first on MarTech.
    Gene De Libero
  • 6 marketing team silos you need to break down, and how to do it July 1, 2025
    Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down, and how to do it appeared first on MarTech.
    Mike Pastore
  • Cloudflare rolls out a way for sites to charge AI crawlers for access July 1, 2025
    The company will also block AI bots by default on new user accounts. The post Cloudflare rolls out a way for sites to charge AI crawlers for access appeared first on MarTech.
    Constantine von Hoffman
  • Interactive emails give your sales funnel a competitive edge July 1, 2025
    Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. The post Interactive emails give your sales funnel a competitive edge appeared first on MarTech.
    Alexander Melone
  • Microsoft Ads gets new granular asset-level reviews June 30, 2025
    Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved. The post Microsoft Ads gets new granular asset-level reviews appeared first on MarTech.
    Anu Adegbola
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