Marketing Industry News

Marketing Industry News

• The latest AI-powered martech news and releases September 3, 2026
  Adobe’s acquisition of Rilo adds AI workflow orchestration to its growing effort to automate the work surrounding enterprise marketing. The post The latest AI-powered martech news and releases appeared first on MarTech.
  Constantine von Hoffman
• Google loses the ad monopoly case, but keeps the monopoly September 3, 2026
  A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally reshaped them. The post Google loses the ad monopoly case, but keeps the monopoly appeared first on MarTech.
  Constantine von Hoffman
• Rapid AI changes mean GEO is a weekly job now September 3, 2026
  AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what moves each week. The post Rapid AI changes mean GEO is a weekly job now appeared first on MarTech.
  Shama Hyder
• What’s next in content operations? Agents (what else?) September 2, 2026
  Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems. The post What’s next in content operations? Agents (what else?) appeared first on MarTech.
  Mike Pastore
• Marketers are media measurement’s biggest problem September 2, 2026
  Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you to lead. The post Marketers are media measurement’s biggest problem appeared first on MarTech.
  Angelina Eng
• OpenAI’s audacious ad revenue claim September 2, 2026
  OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it projects for 2030. The post OpenAI’s audacious ad revenue claim appeared first on MarTech.
  Constantine von Hoffman
• Stop treating lead quality and volume as opposites September 1, 2026
  Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first. The post Stop treating lead quality and volume as opposites appeared first on MarTech.
  Melissa Washburn
• Your influencer marketing strategy is broken September 1, 2026
  Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more non-followers. The post Your influencer marketing strategy is broken appeared first on MarTech.
  Constantine von Hoffman
• The hidden costs distorting your AI ROI September 1, 2026
  Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller financial return. The post The hidden costs distorting your AI ROI appeared first on MarTech.
  John Premkumar
• The only way to know what your ads really did August 31, 2026
  Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated. The post The only way to know what your ads really did appeared first on MarTech.
  Benjamin Wenner