Marketing Industry News

Marketing Industry News

• Rethinking marketing creativity in compliance-heavy industries December 5, 2025
  Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk. The post Rethinking marketing creativity in compliance-heavy industries appeared first on MarTech.
  Dan Harris
• Marketers see big gains from content strategy overhaul December 5, 2025
  A majority of marketers report stronger results from their content strategies this year — and it’s not just because of new tech. The post Marketers see big gains from content strategy overhaul appeared first on MarTech.
  MarTechBot
• Amazon takes aim at data silos and lengthy workflows with Quick Suite December 5, 2025
  Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches. The post Amazon takes aim at data silos and lengthy workflows with Quick Suite appeared first on MarTech.
  Mike Pastore
• When everyone has AI, thinking becomes the differentiator December 5, 2025
  As AI makes outputs abundant, the quality of your inputs becomes the real driver of performance. Strategic questions now shape entire outcomes. The post When everyone has AI, thinking becomes the differentiator appeared first on MarTech.
  Alicia Arnold
• The latest AI-powered martech news and releases December 4, 2025
  Toilet-maker Kohler proves there's something worse than "garbage in, garbage out" by training its AI on its customers' output. The post The latest AI-powered martech news and releases appeared first on MarTech.
  Constantine von Hoffman
• The ‘data foundation’ for AI starts paying off for Salesforce December 4, 2025
  It looks like Agentforce's meaningful contribution to Salesforce's bottom line is on or ahead of schedule. The post The ‘data foundation’ for AI starts paying off for Salesforce appeared first on MarTech.
  Mike Pastore
• How to write great copy for every channel December 4, 2025
  Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more. The post How to write great copy for every channel appeared first on MarTech.
  Jessica Foster
• IAB Tech Lab proposes Deals API for programmatic advertising December 4, 2025
  The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. The post IAB Tech Lab proposes Deals API for programmatic advertising appeared first on MarTech.
  Constantine von Hoffman
• Winning back customers requires fixing what drove them away December 4, 2025
  Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it. The post Winning back customers requires fixing what drove them away appeared first on MarTech.
  Annette Franz
• The CDP fantasy is over December 3, 2025
  Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning. The post The CDP fantasy is over appeared first on MarTech.
  Marc Sirkin