We try and keep up with the latest marketing industry news and trends. You should too!
Marketing Industry News
- The AI search shift changing B2B marketing metrics May 15, 2026Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage. The post The AI search shift changing B2B marketing metrics appeared first on MarTech.Constantine von Hoffman
- 5 reasons branding belongs in your GTM strategy May 15, 2026From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively. The post 5 reasons branding belongs in your GTM strategy appeared first on MarTech.Bunny Tharpe
- The art of doing more with less: The new marketing operations stack May 15, 2026Stop managing tools and start orchestrating outcomes. At the May MarTech Conference we discussed untangling the ‘AI spaghetti mess’ to move forward. The post The art of doing more with less: The new marketing operations stack appeared first on MarTech.MarTechBot
- Why scaling creative is really a leadership challenge May 15, 2026Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity. The post Why scaling creative is really a leadership challenge appeared first on MarTech.Kate Gundlach Roberts
- Build a martech stack that makes it easy to manage your brand by Canto May 15, 2026Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. The post Build a martech stack that makes it easy to manage your brand appeared first on MarTech.Canto
- The latest AI-powered martech news and releases May 14, 2026Marketers get better AI results when they stop treating chatbots like answer machines and start using them as sparring partners. The post The latest AI-powered martech news and releases appeared first on MarTech.Constantine von Hoffman
- The confidence layer: Building data foundations marketers can trust May 14, 2026Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. The post The confidence layer: Building data foundations marketers can trust appeared first on MarTech.MarTechBot
- Why AI makes brand leadership more important May 14, 2026Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation. The post Why AI makes brand leadership more important appeared first on MarTech.Reid Holmes
- The 4 marketing metrics that matter in the boardroom May 14, 2026CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability. The post The 4 marketing metrics that matter in the boardroom appeared first on MarTech.Mike Ruff
- A challenger brand takes on the stacks May 13, 2026Stacks built on best-pf=breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way? The post A challenger brand takes on the stacks appeared first on MarTech.Mike Pastore
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